Gufram

Discover the fascinating world of Gufram – the Italian brand that has been revolutionizing design since 1965 and pushing the boundaries of industrial design. The Gufram brand embodies Radical Design and avant-garde art in its purest form. From the iconic Cactus to the legendary Bocca sofa, our online shop offers an exclusive selection of the most famous design icons. Influenced by Pop Art and the revolutionary 1960s, Gufram created timeless furniture that can now be found in prestigious museums like the Metropolitan Museum of Art and the Centre Pompidou in Paris.

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4.9/5

Emilio L.B.

April 2025

Google

I've had an amazing experience with Verus Living! The quality of their furniture is outstanding — you can really tell that a lot of care goes into the materials and design. Everything feels high-end yet still cozy and welcoming. The customer service was also excellent: friendly, quick to respond, and very helpful with advice during the selection process. Delivery was on time, and the assembly was smooth.

Andreas W.

April 2024

Google

Wir haben bei Verus Living ein Gartenhaus gekauft. Sehr netter und kompetenter Kontakt. Auch nach dem Kauf wurde sich erkundigt ob das Häuschen schon da ist, bzw ob sich die Spedition schon gemeldet hat.

j w.

11.09.2024

Trusted Shops

Gute und schnelle Beratung. Lieferung hat super geklappt. Ware wie abgebildet. Bin sehr zufrieden.

M M

April 2024

Google \n \n \n \n

Ich bin absolut begeistert von Verus Living. Der Service war erstklassig, und ich habe eine extrem gute Beratung erhalten.

Christine Wlb

April 2024

Google

Super Service bin mehr als zufrieden! Ich kann Verus Living nur empfehlen.

Ruby MacAlly

April 2024

Google

I've rarely come across such top-notch advice and support. I always felt incredibly well looked after!

Gerhard J.

09.11.2024

Trusted Shops

Sehr guter Service und schnelle Lieferung.

Limited editions and iconic products from Studio 65 and designers

Our range includes Gufram products in limited editions designed by legendary designers such as Guido Drocco and Franco Mello, as well as the famous Studio 65. The Italian brand, founded in Turin in 1966, began as a creative laboratory of the Fratelli Gugliermetto furniture manufacturer and evolved into a symbol of avant-garde design. From the Pratone chaise longue to the Capitello armchair – each object embodies Gufram's unusual design humor and artistic vision. These unique pieces of furniture are made from novel polyurethane plastics and reflect the revolutionary aesthetics of the 1960s and 1970s.

Exclusive Gufram Collection: From Cactus to The New Domestic

In addition to classic design pieces, Gufram also offers modern collections such as "The New Domestic," which reinterprets traditional forms. Each product is made in Italy with the utmost precision and represents the limitless creativity of Italian design. Our Gufram selection includes both historical pieces from 1972 and contemporary works displayed in the permanent collection of the Triennale in Milan and the Vitra Design Museum. Whether for collectors or design enthusiasts – these exceptional pieces of furniture transform any space into an art gallery and set new standards for innovative design worldwide.

Frequently Asked Questions
What makes Gufram so special in the design world?

Gufram was founded in 1965 as a creative laboratory of the furniture manufacturer Fratelli Gugliermetto and revolutionized the furniture industry by using novel materials such as polyurethane plastics. The brand was heavily influenced by avant-garde art and the radical architectural experiments of the 1960s. When the Gugliermetto brothers began testing new materials for the production of design products
Which famous designers have worked for Gufram?

For Gufram, some of the most renowned designers in Italian design history have worked. Among the most famous are Guido Drocco and Franco Mello, who jointly designed the legendary Cactus. The collective Studio 65 created several iconic pieces, including the famous Bocca sofa and the Pratone chaise longue. Giuseppe Raimondi also contributed to the creative development of the brand. These designers not only shaped the aesthetics of Gufram but also influenced the entire avant-garde of Italian design. Their works can today be admired in prestigious exhibitions and in the Gufram showroom, where art and design enter a unique symbiosis.
Where can you see original Gufram pieces today?

Original Gufram design pieces are exhibited in world-renowned museums and collections. The Metropolitan Museum of Art in New York, the Centre Pompidou in Paris, and the Vitra Design Museum house significant works by the brand. The Triennale in Milan showcases Gufram objects in its permanent collection, honoring the brand's contribution to Italian design history. Many pieces are also available in limited editions through our online shop, where you can acquire these exceptional design objects for your own home. These editions, referred to as Multipli, allow collectors and design enthusiasts to own a piece of Italian design history.

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